Free Essays on Gays’, Lesbians’, and Bisexuals’ Roles of “Otherness” in Dominant Culture

Gays’, Lesbians’, and Bisexuals’ Roles of â€Å"Otherness† in Dominant Culture Regardless of no noticeable contrasts, for example, those of ethnicity and race, gay people and bisexuals are still regularly characterized as â€Å"other† in our general public. Put together soley with respect to their sexual direction, gays, lesbians, and bisexuals are persistently targetted by bigotry, obliviousness, and isolation in view of their job as a â€Å"other† in the prevailing society. This â€Å"otherness† is a takeoff in attributes and conduct from the range communicated as the nearby, safe standard. It causes exceptional concern and an endeavor at understanding. From this, the brain either rapidly moves to anxiety, misjudging, and dread, or to shock and scorn. In spite of the fact that the prevailing group’s mentality despite everything exists today, the circumstance is step by step improving through professional gay enactment and persistently progressively liberal perspectives relating to sexuality. A swinger companion of mine offered me her input when she heard the subject of my â€Å"otherness† paper. â€Å"I don’t feel my ‘otherness’ every day on account of the simplicity of ‘passing’ in a hetero world. As a matter of fact, my sexual inclination is never an issue until somebody offers an oblivious comment or supposition about it,† she let me know. The way gays, lesbians, and bisexuals see themselves as a gathering negates the standard assessment of the predominant culture. Their sexuality is typical and characteristic to them, and represents no issue until somebody helps them to remember their â€Å"otherness†. Numerous individuals in the prevailing society accentuate that being gay is a decision. Sexual direction, regardless of whether it be hetero, gay or indiscriminate doesn't give off an impression of being something that one picks. Late investigations recommend that sexual direction has a hereditary or organic segment , and is most likely decided previously or soon after birth. Like heteros, gays and lesbians find their sexuality as a procedure of developing; they are not recr... Free Essays on Gays’, Lesbians’, and Bisexuals’ Roles of â€Å"Otherness† in Dominant Culture Free Essays on Gays’, Lesbians’, and Bisexuals’ Roles of â€Å"Otherness† in Dominant Culture Gays’, Lesbians’, and Bisexuals’ Roles of â€Å"Otherness† in Dominant Culture In spite of no obvious contrasts, for example, those of ethnicity and race, gay people and bisexuals are still ordinarily characterized as â€Å"other† in our general public. Put together soley with respect to their sexual direction, gays, lesbians, and bisexuals are ceaselessly targetted by prejudice, numbness, and isolation as a result of their job as a â€Å"other† in the predominant culture. This â€Å"otherness† is a flight in attributes and conduct from the range communicated as the neighborhood, safe standard. It causes extraordinary concern and an endeavor at understanding. From this, the psyche either rapidly moves to trepidation, misconstruing, and dread, or to shock and scorn. Despite the fact that the prevailing group’s outlook despite everything exists today, the circumstance is bit by bit improving through master gay enactment and persistently increasingly liberal perspectives relating to sexuality. A swinger companion of mine offered me her input when she heard the subject of my â€Å"otherness† paper. â€Å"I don’t feel my ‘otherness’ regularly in light of the simplicity of ‘passing’ in a hetero world. As a matter of fact, my sexual inclination is never an issue until somebody offers a uninformed comment or supposition about it,† she let me know. The way gays, lesbians, and bisexuals see themselves as a gathering negates the standard assessment of the predominant culture. Their sexuality is typical and characteristic to them, and represents no issue until somebody helps them to remember their â€Å"otherness†. Numerous individuals in the prevailing society stress that being gay is a decision. Sexual direction, regardless of whether it be hetero, gay or swinger doesn't seem, by all accounts, to be something that one picks. Late examinations propose that sexual direction has a hereditary or natural segment, and is most likely decided previously or not long after birth. Like heteros, gays and lesbians find their sexuality as a procedure of developing; they are not recr...

Discuss the importance and role of Corporate Social Responsibility in Essay - 1

Talk about the significance and job of Corporate Social Responsibility in occasion the board in the 21st Century - Essay Example The multifaceted nature of collaborate social duty has pulled in numerous researchers from all fields trying to portray its numerous viewpoints. This exposition will talk about a portion of the effect that participate social obligation has affected in the monetary and the executives methodologies. It will likewise keep an eye on the different jobs and significance in occasion the board. It makes mindfulness on the different models of reacting to different issues (Hopkins, 2006: 10). Various organizations have utilized this technique with the rise of globalization, which has raised the requirements of the business to expand with the different societies, and the topographical settings that it serves (Horrigan, 2010: 352). Use of the system has made rivalry among occasion arranging foundations serving the customer’s needs adequately and upgrading the maintainability of the undertaking (Jones, 2010:25). Foundations that apply this procedure have had the option to enhance their adm inistrations. This relies upon various elements like the topographical settings consequently expanding the country’s request to serve the developing social requests. ... The ethics, norms, and observing the general plans of the individuals to guarantee no heartbreaking blemishes experienced as delayed consequences (Mullerat, 2010: 144). The general public perceives the undertakings requirement for to augment on their benefits, yet at the same time on the equivalent, it requests the endeavor to intercede on different issues that influence the general public. This helps improve the impression of the general public to build their capacities of picking up benefits from people in general and globalizing their occasion arranging exercises (Hopkins, 2006: 15). Likewise, by interfacing with the different social orders the endeavor gets the chance to associate with various societies, which improve its capacity to fulfill the differentiating requests in the universal market. With globalization, no endeavor ought to for-go collaborate social obligation with the point of tending to the earnest issues in the worldwide market. Occasion chiefs need inventiveness an d new procedures that are appealing to shoppers. By applying the coordinate control technique which has colossally improved in the 21st century to fulfilling the requests of their purchasers. The all-inclusive ecological limits to serve and the enhanced social societies to interface with have raised the requirement for imagination on any association in marking its items. Social duty may include getting thoughts from general society, or financing and supporting other imaginative undertakings and giving them compensates or teaming up with them (Zu, 2009:115). This may help achieve a difference in thoughts and get rid of some of issues, for example, obsolete items, which would have been adjusted to suit the changed occasions and make sway on the earth and

4 Candlewick Press Books You Need in Class This Year

4 Candlewick Press Books You Need in Class This Year FutureFit RL SR AD GR ? 4 great books and teaching guides from Candlewick Press Four specially-curated new titles from TeacherVision partner Candlewick Press will challenge, amaze, and delight your students this year! Each new book features a teaching guide that includes cross-curricular activities that reinforce core concepts while building 21st-century skills, along with Common Core-aligned discussion questions and independent and group activities and projects. Perfect for use in ELA, social studies, and science classes this year. Updated on: August 28, 2018 Rescue and Jessica: A Life-Changing Friendship by Jessica Henksy (our town and turned it to rubble. Imagine if you lost everything and everyone, and you had to make a dangerous journey all alone. In lyrical, deeply affecting language, Nicola Davies’s text combines with Rebecca Cobb’s expressive illustrations to evoke the experience of a child who sees war take away all that she knows. Common Core-aligned activities and discussion questions are the highlights of the teaching guide for this riveting new book. The Infamous Ratsos: Project Fluffy by Kara LaReau (ear-old Lowen Grover, a budding comic-book artist, is still reeling from the shooting death of his friend Abe when he stumbles across an article about a former mill town giving away homes for just one dollar. It seems like the perfect escape from Flintlock and all of the awful memories associated with the city. But is the Dollar Program too good to be true? The homes are in horrible shape, and the locals are less than welcoming. From the author of Small as an Elephant and Paper Things comes a heart-tugging novel about guilt and grief, family and friendship, and, above all, community. The activity-based discussion questions in this book discussion guide can be used as part of an in-class discussion, assigned as journaling or take-home activities, or serve as the basis for small-group read-and-respond exercises.

Essay A Short Analysis on Desdemona and Othellos Relationship

The very heart of the Shakespeare’s â€Å"Othello† is the doomed relationship between Othello and Desdemona. The short analysis of the romance in our Othello essay will reveal all the skeletons in the cupboard. Desdemona Analysis The woman, usually played as a really weak character, challenges her father in the Act 1 Scene 3 with the following words: â€Å"But here’s my husband And so much duty as my mother showed To you, preferring you before her father, So much I challenge that I may profess Due to the Moor my lord†¦Ã¢â‚¬  By saying this, Desdemona demonstrates not only her bravery, but also her strength while her father is a very influential person. Although he is a controlling man, the woman has enough courage to stand up to him. Othello and Desdemona Making a decision to tie her life with a black man, Desdemona faces with severe criticism caused by her choice. According to the Othello words, Desdemona is the one who pursues him that she felt attraction for him with Othello’s valour stories. In the other words, the author proves that Desdemona is not just a passive play character. She has chosen her man and she is brave enough to pursue him. Unlike her husband, Desdemona is never being insecure, even though she’s been called a â€Å"whore†. Despite of all, Desdemona manages to keep fire in her feelings regardless of Othello’s misunderstanding of her. In the face of adversity Desdemona remains stubborn. As for the relationship with Othello, Desdemona says the following: That I did love the Moor to live with him, My downright violence and storm of fortunes May trumpet to the world: my hearts subdued Even to the very quality of my lord: I saw Othellos visage in his mind, And to his honour and his valiant parts Did I my soul and fortunes consecrate. So that, dear lords, if I be left behind, A moth of peace, and he go to the war, The rites for which I love him are bereft me, And I a heavy interim shall support By his dear absence. Let me go with him. Tenacity of Desdemona The tenacity of the woman serves actually as her downfall. Desdemona tends to champion the cause of Cassio especially when she is well aware of the fact that this may lead to some problems in her life. When Desdemona believes he is dead, she sincerely moans. This proves that Desdemona has nothing to be ashamed of. The love Desdemona feels for Othello is eternal. As she says in Act 4, â€Å"My love doth so approve him That even his stubbornness, his checks, his frowns – Prithee unpin me – have grace and favour in them†. The woman bids Othello to ask Cassio about where he got handkerchief from, but for Othello this turns to be too rational. Besides, at the moment he has already ordered Cassio’s death. Even when the time to face with the death comes, Desdemona approaches Emilia and asks the woman to commend her to the â€Å"lord†. Her love never vanishes even though she knows that the responsibility for her death is in Othello’s hands. Having the choice of more suitable men, Desdemona gives her heart away to Othello because of his boldness regardless the race difference. This was an example of Othello essay, written by the writers of our custom writing service. To buy an essay on the necessary topic, please, fill in the Free Inquiry form in the top right corner of this page.

Night By Elie Wiesel Character Analysis - 849 Words

Traumatic and scarring events occur on a daily basis; from house fires to war, these memories are almost impossible to forget. The Holocaust is only one of the millions of traumas that have occurred, yet it is known worldwide for sourcing millions of deaths. Elie Wiesel was among the many victims of the Holocaust, and one of the few survivors. In the memoir, â€Å"Night†, by Elie Wiesel, Elie, the main character, is forever changed because of his traumatic experiences in the Auschwitz concentration camps. Prior to Auschwitz, Elie displayed many positive character traits, such as confidence, curiosity, and self care. Elie wrote about news from the Russian Front by claiming that â€Å"There could no longer be any doubt: Germany would be defeated. It†¦show more content†¦This being the case, Elie had been taking care of himself. Elie’s life before Auschwitz was average, yet also very taken for granted. During his time in the concentration camps, Elie’s outlook on life shifted to a very pessimistic attitude, showing emotions and actions including rebellion, forgetfulness of humane treatment, and selfishness. Elie shows rebellion early in the Holocaust at the Solemn Service, a jewish ceremony, by thinking, â€Å"Blessed be God’s name? Why, but why would I bless Him? Every fiber in me rebelled† (Wiesel 67). Elie had already shifted his view on his religion and faith in God. After witnessing some of the traumas of the concentration camps, Elie questioned what he did to deserve such treatment. Therefore, he began to rebel against what he had grown up learning and believing. Not only had Elie’s beliefs changed, his lifestyle changed as well. When Elie’s foot swelled, he was sent to the doctor, where they put him â€Å"...in a bed with white sheets. I [he] had forgotten that people slept in sheets† (Wiesel 78). Many of the luxuries that Elie may h ave taken for granted have been stripped of their lives, leaving Elie and the other victims on a thin line between survival and death. By explaining that he forgot about many of these common luxuries, Elie emphasizes the inhumane treatment the victims of the Holocaust were put through on a daily basis.Show MoreRelatedNight By Elie Wiesel Character Analysis1455 Words   |  6 Pagesmemoir, Night, Elie Wiesel recalls his experiences with his family during World War II. After he first arrives at Auschwitz, Elie Wiesel’s mother and sisters are taken away from him. His father is suddenly all that remains of his family. Elie Wiesel witnesses many other terrible events during his first night at camp; the only thing that keeps him sane is his father. Elie Wiesel’s father even keeps him from rebelling and possibly getting himself killed before the Germans intended. When Wiesel livesRead MoreCharacter Analysis In Night By Elie Wiesel1011 Words   |  5 Pagessuffering seemed t he right thing to do to people. Elie Wiesel was a victim of the torture and suffering by the Germans, in his book Night, and spoke up when he survived. In the book Night by Elie Wiesel, the main character, Elie, was a really good person and showed many positive traits, but when he was sent to the infamous death camp, Auschwitz, that forced him to change his character. Before Elie went to Auschwitz, he exhibited many positive character traits. (Such as Compassion, Depressed, and FriendlyRead MoreCharacter Analysis Of Night In Night By Elie Wiesel849 Words   |  4 Pagesthrough so they could survive. Just like Elie he survived Auschwitz and he will never be the same person he was before the concentration camps. In â€Å"Night† by Elie Wiesel, the main character, Elie developed into a new person through his experiences at Auschwitz Concentration Camp and survived. Before he was exiled to a concentration camp, Elie exhibited some character traits that he has had from day 1, such as he felt guilty, disciplined, and a great listener. As Elie stated in his book, â€Å" He wanted toRead MoreCharacter Analysis Of Night In Night By Elie Wiesel1053 Words   |  5 Pagessometimes you don’t even fear this happening. In the book Night the author Elie Wiesel takes the reader to a place in time that they wouldn‘t ever want to be; a place with terrifying experiences were the usually. All of these awful experiences, during the Holocaust, truly changed Elie as a character. Before, Elie was sent off to a concentration camp he had many good character traits. For example, Wiesel states on page 109, it speaks of Elie being caring. â€Å"‘Eliezer...Eliezer†¦ tell them not to beatRead MoreCharacter Analysis Of Night In Night By Elie Wiesel920 Words   |  4 Pagesfrom happening ever again. For Elie Wiesel, this is especially true, after he survived he went on to write the book â€Å"Night†, this book has really helped people to understand what truly happened and to gain respect for the survivors; he also went on to win a number of awards, including the nobel peace prize. In the book â€Å"Night† by Elie Wiesel, our main character, Elie, changes through the traumatizing events he experienced in Auschwitz. In the first place, before Elie went to Auschwitz, he displayedRead More Dawn by Elie Wiesel Essay716 Words   |  3 PagesDawn by Elie Wiesel In this report you will see the comparisons between the novel Dawn and the life of Elie Wiesel, its author. The comparisons are very visible once you learn about Elie Wiesel’s life. Elie Wiesel was born on September28,1928 in the town of Hungary. Wiesel went through a lot of hard times as a youngster. In 1944, Wiesel was deported by the nazis and taken to the concentration camps. His family was sent to the town of Auschwitz. The father, mother, and sister of Wiesel died inRead MoreNight Trilogy By Elie Wiesel1075 Words   |  5 Pages14 10 June 2015 Night Trilogy Criticism Elie Wiesel’s Night Trilogy is comprised of an autobiography about Wiesel’s experience during the Holocaust and the horrific struggle he faced while in concentration camps, and two other stories depicting the rise of Israel and an accident. The acclaimed Holocaust writer is most well-known for Night due to its effect across the globe. Dawn and Day are not autobiographies, yet they have lingering presences of Wiesel in the main characters and narrators. HeRead MoreNight: Heart-Wrenching and Traumatic Themes1189 Words   |  5 Pagesnovel, Night, by Elie Wiesel, contains heart-wrenching as well as traumatic themes. The novel unfolds through the eyes of a Jewish boy named Eliezer, who incurs the true satanic nature of the Nazis. As the Nazis continue to commit inhumane acts of discrimination, three powerful themes arise: religion, night, and memory. As the novel begins to unfold, Anti-Semitism does as well. As Wiesel demonstrates in the novel, â€Å"Three days later, a new decree: Every Jew had to wear the yellow star.† (Wiesel, 11)Read MorePerseverance Analysis. Many People Suffer Problemsin The1228 Words   |  5 PagesPerseverance Analysis Many people suffer problems in the world today. This includes terrorism and tyranny. It includes kidnapping and hate crime. It can also be cancer and starvation. Many have lived through problems like these and told the tale because they persevered. Through Hillenbrand’s Unbroken, Wiesel’s Night, and Lee’s To Kill a Mockingbird, perseverance is emphasized the readers by writing about characters, whether they are survivors of the Holocaust, a prisoner of war, or familyRead MoreSummary Of Night By Elie Wiesel1773 Words   |  8 PagesNight by Elie Wiesel Chapter Summary and Analysis Chapter 1 Sighet, Hungary Main Character - Elie Wiesel Son Romanian His father is a shopkeeper Has 3 sisters One of them is younger Two of them are older Jewish Scholar of sorts (loves to learn) Hasidic Judaism (super jewish) (with all the tassels and strict rules about eating) Studies the jewish mysticisms What they call the talmud the body of Jewish civil and ceremonial law and legend comprising the Mishnah and the Gemara. There are two

Jane Austen’s Novels Plot-Construction Free Essays

In contrast to the simplicity of her style, Jane Austen’s plots are unexpectedly complex. She is not content to simply draw two or three characters in isolation. She prefers a family, with their many friends and acquaintances and she tries within her limited range to make things as difficult as possible. We will write a custom essay sample on Jane Austen’s Novels Plot-Construction or any similar topic only for you Order Now SETTINGS OF HER NOVELS Jane Austen’s field of study is man. She is, therefore, more preoccupied with human nature than nature in the nineteenth century usage of the word. The background and the scenery of the provincial town is rich in its beauty and grandeur. But there is no attempt to look into the spirit of this country. Thus although, she has some sense of locality yet she does not paint an English community like the other writers of her time. She rather avoids those very elements of the population in which the local flavour, the breath of the soil is most pronounced. She is further incapable of evoking a scene or a landscape and cannot conjure up the spirit of Bath as Emile Bronte could conjure up the spirit of the Moorlands or Hardy that of Wessex. All this, one may say, would be fatal to her dramatic quality of construction. In all her novels, we see only a limited range of human society. Most of her characters are the kind of people she knew intimately, the landed gentry, the upper class, the lower edge of the nobility, the lower clergy, the officer corps of the military. Her novels exclude the lower classes-both the industrial masses of the big cities and the agricultural labourers in the countryside. Three or four families in the country village is the very thing to work on. She does not show any of the great agonies or darker side of human experience. There is no hunger, poverty, misery or terrible vices and very little of the spiritual sphere of experience. Nor do we see any political dimension or even discussions regarding major political happenings in any of her novels. Nature too, is rarely described and her characters are usually presented indoors with an occasional expedition or picnic thrown in. According to Andrew H. Wright, the novels of Jane Austen can be considered on three levels of meaning: first, the purely local-illustrative of country life among the upper middle-classes at the end of eighteenth century in Southern England. Second, they can be taken as broad allegories in which Sense and Sensibility, Pride and Prejudice and a number of other virtues and defects are set forth in narrative form and commented on in this way. Third is the ironic level whereby the incidents, situations and characters in a novel imply something more than what they seem. PLOT-CONSTRUCTION IN SENSE AND SENSIBILITY It is one of Austen’s simplest novels. The story deals with two sisters Elinor -the heroine represents a woman of sense, while Marianne, her foolish foil represents a woman of sensibility. The first volume of the book has a symmetrical pattern and a clear parallel is drawn between the two romances-Edward Ferrars and Elinor, John Willoughby and Marianne. True to Elinor’s cool, sensible nature the relationship between Edward Farrar’s is conducted on the level of the mind, with both displaying hardly an emotion. The theme of sense is thus exemplified through their relationship. On the other hand Willoughby who enters Marianne’s life as a true romantic hero having carried her home when she sprained her ankle, exemplifies the theme of sensibility in his relationship with Marianne. While the moral seems to illustrate the superiority of sense over sensibility there is an ironic twist in the plot whereby Elinor and Marianne virtually interchange their positions PLOT-CONSTRUCTION IN EMMA The plot of Emma can be said to have an ‘inward’ and an ‘outward’ movement. The inward deal with Emma’s self-deception- with what she thinks is happening while the outward deals with what actually is happening and this brings to light her mistakes. It is through a series of humiliations and self reproach that Emma finally awakens to self-knowledge. The reader’s enjoyment stems from an awareness that Emma is wrong. From chapter 1 to 15, Emma thinks that Mr. Elton is in love with Harriet only to discover to her horror that Elton loves her. From chapter 18 to 30, Emma thinks herself to be in love with Frank and Jane Fairfax to be associated with Mr. Dixon. From chapter 31 to 46, Emma is convinced that Harriet and Frank Churchill are interested in one another. Towards the end of the novel, from chapter 46, Emma’s theories about Frank and Harriet are about Jane Faifax and Dixon are destroyed and she has to face the possibility of Mr. Knightle y being in love with Harriet. It is only after Knightley’s proposals in the shrubbery that â€Å"what is happening† and â€Å"what Emma thinks is happening† converge and Emma’s progress from self-delusion to knowledge is complete. By analyzing the plots of ‘Sense and Sensibility’, ‘Emma’ and ‘Pride and Prejudice’, we observe that Austen’s theme-her subject matter revolves round courtship and marriage in each of her novels. By the time we have reached the end of any of her novels, not only the hero and heroine but most of the other people in the story have succeeded in pairing off in marriage. And it is from the courtship of the hero and heroine that the story derives much of their tension. PLOT-CONSTRUCTION IN PRIDE AND PREJUDICE The main plot of Pride and Prejudice presents the story of the misunderstanding, estrangement and union in the lives of two people-Elizabeth and Darcy. The novel begins with the flutter and eager expectation in the Bennet family at the arrival of the young â€Å"single man of large fortune†, Mr. Charles Bingley. The sub-plot of the Jane-Bingley relationship attracts greater interest for some time. They meet at a ball, are attracted towards each other and their intimacy grows through dinner-parties, balls, etc. All this while, however, the events of the main plot also gather interest. Darcy and Elizabeth are present at the same ball. Darcy is looked at with great admiration for about half the evening and is soon ‘discovered to be proud’, and when Bingley persuades him to dance with Elizabeth, he says that she is ‘tolerable’ but not handsome enough to tempt him. Elizabeth developed ‘no very cordial feelings towards him’. This prejudice form s in the very first meeting and is intensified by various other factors. Miss Caroline Bingley’s designs on Darcy and her efforts to reprobate Elizabeth during her stay at Netherfield are so persistent that inspite of his being attracted by Elizabeth’s pair of fine eyes, he realizes that it is dangerous to pay too much attention to Elizabeth and observes a studied reticence. Mrs. Bennet’s silly remarks, Mary’s all too quick consent to sing at a party, Mr. Collin’s sycophancy, Mr. Bennet’s want of propriety and Lydia’s shallowness—infact everything that the Bennet family did is enough to alienate anybody and Darcy’s poor opinion of the whole set urges him to avoid closer connections with Elizabeth. When Elizabeth meets Wickham, his winning manners grow on her good-will, and the altogether false reports of his victimization by Darcy intensify her prejudice far too much. Later, when she naturally suspects that Darcy plays a prominent part in ruining the prospects of her sister’s marriage w ith Bingley, she feels an almost irrevocably strong prejudice against him. From chapter 3 to 33, the prejudice grows in better strength and so when Darcy proposes to her, she bluntly rejects him. In reply to his enquiry about why she refused, she lays the charges at his door without any apology. The first stage in the history of their relationship is convincingly developed. Chapters 35 and 36 mark the climax in this development. Darcy’s letter to her marks the beginning of the second stage. Every event occurring subsequent to this helps to reverse Elizabeth’s conception of him, undo all the knots of prejudice and reveal the sterling qualities that he possesses. Even at the end of the first stage, his repulsive pride completely dominates all his thought and action, but the citadel staggers at the first rude shock Elizabeth gives him. ‘She showed him how insufficient were all his pretentions to please a woman worthy of being pleased’, and even though he was angry at first, he soon realized that the lesson she taught was ‘hard indeed at first but most advantageous’. When they met most unexpectedly at Pemberley, he ‘showed her by every civility in his power that he hoped to obtain her forgiveness and lessen her ill opinion, ‘Da rcy’s excessive pride is decreased and Elizabeth becomes proportionately less prejudiced. Many events in the second stage quicken this cleansing process. Even in the offending remarks about her family there is an admission that Elizabeth could inspire in Darcy a strong feeling of love capable of overcoming his strong scruple of family pride; and her vanity is touched. Darcy’s narration in the letter makes it clear to her that if he found Jane’s behavior ‘without any symptom of peculiar regard for Bingley’, it was a pardonable, even justifiable, error of judgment and the motives were certainly unchallengeable. The baselessness of her violent charge of ruining Wickham’s career becomes all clear to her. Colonel Fitzwilliam’s report about him is also creditable to Darcy. All these events make her conscious that she had acted despicably and that her certainty about her discernment was most unjustifiable. Her visit to Pemberley brings another surprise. His housekeeper, Mrs. Reynold’s, is genuinely proud of Darcy, who is ‘the best landlord and the best master’, ‘affable to the poor’, ‘an entirely good brother’: and she is sure to know better. Darcy’s unexpected meeting at Pemberley is still more effective: he impresses her aunt and uncle by his excellent manners, and Elizabeth has to admit that her prejudice was ill founded. Finally, Darcy’s most invaluable help in the eprisode of Lydia’s elopement with Wickham sweeps off all her objections. And so when Darcy’s second, and most polite proposal is made, her attitude has changed as much as his. The first minor eprisode is the Jane-Bingley relationship. It can be treated as an independent event, but Jane Austen has woven it well with the main theme. Jane and Elizabeth are sisters who share each other’s secrets, hopes and fears and it is the simplest connection. But on the strength of Darcy’s regard, Bingley has the firmest reliance, and of his judgment the highest opinion, and so when Darcy suspected that Jane did not love Bingley as fervently as Bingley loved her, and found that her family had all vulgar manners and shallow tastes, he ‘readily engaged in the office of pointing out to him the certain evils of such a choice’. This was one of the very important reasons of Elizabeth’s strong prejudice, and thus it is connected with the main theme. The Wickham-Lydia eprisode and the Collins-Charolette relationship is equally well connected with it. While Elizabeth has developed a prejudice against Darcy, she is strongly attracted towards Wickham— and it is very long before she knows what his real character is. One of the two strong charges she levels against Darcy is the ruining of Wickham’s prospects. Darcy reveals the truth to her later, but because of her silence on this point, she cannot stop her sister’s elopement and the slander on her family. It is this catastrophe, however, that brings Darcy closest to her because it is his love for her that he finds out the fugitives and makes a successful effort to bring about a marriage between Lydia and Wickham, neglecting the thought of the loss to him. Mr. Collins proposes to her, and later marries her best friend Charolette. All the threads are thus connected. Wickham and Charolette also serve as a comment on Elizabeth and Darcy. â€Å"The Darcy-Elizabeth couple is flanked on one side by the unexceptionable Bingley and Jane, it is flanked on the other by Charolette and Wickham†. The last two have the cleverness of the two main characters, but they are time-servers. The structure is therefore, most cleverly unifying. The precision, simplicity and symmetry of ‘Pride and Prejudice’ evoke instinctive appreciation. So well it is constructed that the action proceeds logically from exposition, complication and climax to the denouncement and finally the resolution. The sub-plots are also thematically unified. The theme of love and marriage is exemplified through the plot and the sub-plots. Jane Austen uses the dramatic narrative mode and irony so effectively to build her complex plot that it would not be amiss to say that she â€Å"is the most perfect dramatist who never wrote a play†. Furthermore, all Jane Austen plots are characterized by a unity of tone and are compact and well- knit. There are no loose ands anywhere, no event conceived outside the actual plot and nothing usually hampers the progress of the story. JANE AUSTEN’S COMEDY OF MANNERS  IN PRIDE AND PREJUDICE â€Å"The wisest and the best of men-nay, the wisest and best of their actions – may he rendered ridiculous by a person whose first object in life is a joke. â€Å"Certainly†, he replied Elizabeth-â€Å"there are such people, but I hope I am not one of them. I hope I never ridicule that is wiser or good. Follies and nonsense, whims and inconsistencies do divert me, I own, and I laugh at them whenever I can.† This brief dialogue between Darcy and Elizabeth throws distinct light upon Jane Austen’s purpose and programme in her novels. For once it be supposed that Miss Bennet’s point of view is but a projection of her creator’s. Her intention in these novels is to present a comedy of manners – to present the follies and vices of men and to expose them to general ridicule by employing the devices of comedy, parody, burlesque, irony, wit, satire, each one of them as is suitable for the occasion and need. THE UNITY OF TONE Hence, her plots are characterized by a singular unity of tone and she often achieves it by focusing our attention at it from more than one angle. In Pride and Prejudice alone the unity of plot has been achieved from as many as three angles. We can view the novel first, as Elizabeth Bennet sees everything; secondly, by assigning to Elizabeth and Darcy a prominent place into the novel and by centering the higher and nobler comedy around these two figures; and thirdly by making the whole story a study in Pride— pride of place and responsibility in some, pride in the form of social snobbery in others and also either a perverted pride or the lack of pride in the rest. However, the unity is therefore very essential in imparting coherence and shape to her design. Thus, the structure of Jane Austen’s novel is perfect and is ideally suited for the material she wanted to embody and the outlook she wished to present. How to cite Jane Austen’s Novels Plot-Construction, Papers

Self Reflection on Management Module

Question: Discuss about the Self Reflection on Management Module. Answer: The objective of any course study or module is to develop specific learning outcomes among the participants. In the learners must be able to relate to the actual practice and value of experiencing the module or the course. The management module in which I was enrolled has significantly enriched my skills and also enhanced my personality. The involvement with the practices and activity of the management module has been very effective in developing self aware skills in time and activity management technique. The management module entails a brief orientation at the primary stage with the participants. It is followed by the main activity which involves specific allotment of task which must be completed with a stipulated deadline. This task has eventually enabled in influencing my management skills and finish the task, which I could succesfuly do it at the end. My capabilities to manage, arrange and execute the tasks were put to extreme challenge and that inspired me to work hard with mor e precession and determination. The module also involved group activity and field survey which was a daunting task but it enriched us many great experiences. The best thing about the activities and assessments involved in the module was that it aided in boosting the confidence and spirit of the participants. I can say it for myself by self analyzing my approach towards task management, before enrolling and attending the management course and the results observed after it. The activities were very coordinated with the theoretical training and I could relate to the practical scenario that has been created while formulating the module it. The assessment really went well as the interaction and engagements were very realistic and helped in deciding various outcomes. The scope and opportunity present in the management module is extensive; therefore the learner is able to grasp both analytical and educational knowledge and expertise. This management course study is developed on the lines of pertinent skills and capabilities that are an essential pre-requisite for the prospective and sound nature of an individual. The module which has been formulated is participant friendly in nature. It is built on the framework of meeting the task management objectives and sense of prioritizing by an individual. A number of organization and enterprises seek for the best qualities in a candidate; therefore participants who shall introduce oneself to the aspects of the module with all the appropriate inter personal and other technical skills can develop them efficiently. The management of appropriate planning and organizing in distributing their time accordingly to both professional and academic actions can be determined throughout this course unit. In order to enhance the effective communication and interpersonal skills required in an organizational set up, the course has designed some special activities. These tasks will help in developing the interpersonal and occupational skills of an individual. It is the importance and significance of the coursework. It has equipped the participants with group work and collaborative assignments which has enabled me with several tackling capacities. Therefore, I can conclude that the scope of the module has been very fulfilling and has instilled many mana gement values and philosophies that one must be armed with in order to deal with crisis situation.

CELTA Language Task Essay Example

CELTA Language Task Essay I have chosen an authentic article, for it gives students taste of real language in use, and provides them with valid linguistic data for their unconscious acquisition (Swan 1 985, p. 85). Furthermore, an authentic text provides learners with opportunities to experience language as it is used beyond the classroom (Nana 1999, p. 80) as opposed to scripted texts. Thus, an authentic text proves to be more essential to LET for it should engage and challenge students at this level. Believe there are no words that are crucial to an overall understanding of the article. Ere with Harmer (2001 , p. 272) with reference to pre-teaching: by giving them some or all those words, we deny them a chance to practice tackling authentic texts. Nonetheless, I would elicit some lexis to make sure the students have understood the text and managed to guess the meaning from the context. This however would be done ATA later stage of the lesson. Lead in/prediction: At the beginning of a typical English languag e lesson it is good to lead-in by activating the students schema, which is their pre-existent knowledge of the world (Cook, 69, 1989). By encouraging students to use what they already now, the opportunity for language learning is maximized. I would begin by displaying the main picture and the heading of the article, then ask the class to work in pairs. The students would be asked to predict what the topic of the newspaper article is (Appendix 1. 0). This is a very student centered activity which creates interest in the content of the text and activates schemata. Once the discussions quiet down, class feedback would be gathered. To ensure the students read for gist in the next activity, would only flag up three predictions on the board for the students to verify. This stage will leave the dents with a good reason to read (Harmer, p. 288). Skimming (Reading for gist): would ask the students to skim read the article (Appendix 2. 0) and ask them to discuss in pairs whether the predictions they made earlier were correct or not before doing a class discussion. However, to ensure that students gist read only I would give learners 3 minutes, so that they do not read the article intensively. We will write a custom essay sample on CELTA Language Task specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on CELTA Language Task specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on CELTA Language Task specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This task is used to develop the students sub-skill Of reading for gist, or skimming (Scrivener, p. 185). Also to make students better readers, it is important to raise awareness that its not always essential to understand very word, as this could cause students to use their dictionaries and pause from reading (Scrivener, p. 153). Reading for further detail (Intensive reading In order to develop the sub skill of reading for further detail, set a series of true/false questions (Appendix 3. 0). The activity will test whether the student! Gained maximum information from the text (Harmer, p. 70). The true and false activities can fall both into reading for specific information and reading for detail, therefore it is very important to formulate appropriate questions, which will require the learner to read to find further detail as opposed to pacific piece of information. In order to have the students focus, they would work on their own, underlining the excerpts of text where they found an swers. Once done with reading and answering true/false statements, the students peer check and discuss their answers among themselves, referring to the highlighted text. Bellyacher quoted in (Alison, peg. 102) states that if there is a climate of trust and support in the classroom, then the students ARP more likely to contribute. One way of developing this is to allow pair checking of answers before open-class checking answers, the students will then be ore likely to contribute during the open class discussion. This promotes communicative language teaching. Furthermore, this would give me an opportunity to monitor student discussions. Once the conversation naturally quiets down I would gather whole class feedback. Nominating a student and also asking them to expand on their reasoning, as well as asking further questions or even getting their personal views. This is an important stage of the lesson, as Scrivener points out a lesson without feedback is teaching dhal proceeds forward without reference to what impact this is having on the g. 73). This is to show their engagement with the text, as opposed to simply answering true/false statements. This could be done with some follow up questions, as Harmer (2007, peg. 75) says, we should always ask the students where in the text they have found the answer, as it provoke a detailed study of the text. Post-reading free discussion The last activity is a free discussion, which would allow me to monitor further for any errors in meaning, form or pronunciation (MAP) while the students discuss their own opinions on these inventions in groups of four. Would first vie an example in the form of my own opinion to present the language in context and encourage students to express their thoughts on the topic. The purpose of the post reading task is to allow the students to utilize the studied vocabulary. I would then gather feedback from the class, nominating group members to summaries what their team has discussed, whether they agree with the creators or not. Having the chance to monitor two major discussion in the class, should at this stage have gathered some errors that the students have made, either with meaning, form or pronunciation. I have left his to the end, as interrupting student discussions to correct an error could be embarrassing, and would disrupt the flow of the lesson. Whereas, towards the end of the lesson it is easy to grab class attention and go through some of the errors together, eliciting the correct MAP from the students, in order to give them a chance to correct their mistakes and fossil the correct form. Reading like listening are receptive language skills and developing these skill: is key to increasing student comprehension and appreciation of the English language. Thus, a well-structured lesson which follows the SEA (Engage, stucco ND activate) stages is essential to the learners development.

How to Speak English As a Native Speaker

How to Speak English As a Native Speaker When you learn to speak English as a second language, it often seems that no matter how hard you study or how much you practice you still don’t get it quite right! There is a simple reason for this – the way we learn to speak English in an academic setting is not how native speakers actually talk! There are subtle nuances such as accent, vocabulary and grammar which make a world of difference between a native English speaker and someone who has learned English as a second language. However, there are a few helpful tricks that you can use if you want to know how to speak English fluently if you are not a native speaker! Why Put The Effort Into Perfecting Your English Before we get started with learning how to speak English fluently if you are not a native speaker let’s talk about why it is worth making the effort. For some people, knowing that you can speak the language well is enough, so why put in more time trying to sound like you have always spoken English? There are a number of benefits that come from being fluent in English. Native speakers will find it easier to understand you. If you use the same colloquialisms and accent as the local people it is going to make it much easier for them to understand you and there will be less likelihood of misunderstandings. You will feel more confident at work. If you need to speak English in a professional environment you will feel more confident if you know that you sound just like a native speaker. Get access to additional job opportunities. While we are on the topic of work, there are many jobs which require native-level English, so if you are able to master this skill you will find a whole new set of opportunities open to you. Often these jobs pay a little more too! How to Speak English Fluently If You Are Not a Native Speaker Now that we know some of the reasons why you might want to become as fluent as a native speaker, let’s get into how to achieve your goal. There are a number of great tips and tricks that you can use in your quest for how to speak English fluently if you are not a native speaker. #1: Familiarize Yourself with a Variety of English Accents There are so many different variations of English all over the world. In America, if you listen to a native New Yorker and someone from Texas they will sound completely different! In fact, you could be forgiven for thinking that they are speaking a different language! In the United Kingdom, the most well know accent is known as ‘Queen’s English’, but in reality, few native speakers actually sound like that! If you want to sound like a native English speaker you are going to need to choose an accent to work on! Listen to as many English accents as you can and think about what one is going to be more suitable. You probably won’t want to choose one of the extremes, instead opt for something neutral. Think about where you are likely to work or travel to narrow down your options. #2: Imitate Native Pronunciation Once you have chosen the accent that you prefer the next step in learning how to speak English fluently if you are not a native speaker is mastering native pronunciation. Start by watching videos and television programs featuring native English speakers. This will not only allow you to listen and mimic the pronunciation, but you can also study the mouth and lip movements of the speakers since this can also impact your pronunciation. Look on YouTube for videos which teach the lip and tongue positions for every letter and sound combination in the English language and practice in front of a mirror. We need to be honest here – this is a long and tedious process! However, it will be worth it! You need to practice repeatedly until it become muscle memory. Pay attention to sounds that don’t exist in your native tongue! #3: Use Slang Phrases When Speaking English Slang is the name given to informal words and phrases also known as colloquialisms. Native English speakers will use slang in speech, but not usually when writing. The type of slang used is going to vary by area, so think back to when choosing your accent – which area is it from? You will want to learn slang that matches your chosen accent. There are some types of slang that are universal and will be used in any area, others are more localized. Here are a few examples of common slang phrases that are quite universal: â€Å"Do you wanna hang out?† – Means ‘do you want to spend time together?’ â€Å"We had a blast at the carnival!† – Means ‘we had a great time at the carnival’ These are phrases you would not learn from formal language lessons, but rather from listening to how native speakers talk to one another. If you can master using slang you will immediately sound more like a native English speaker! #4: Learn How to Use Idioms As well as slang phrases, when listening to native English speakers you will also hear them use idioms. These are funny little phrases that probably don’t much sense to a non-native speaker. Some examples of commonly used idioms would be things like ‘in the blink of an eye’ meaning very fast or ‘it’s a piece of cake’ meaning its easy! These phrases should not be taken literally and like slang it takes learning the phrases and their meanings. It can be a good idea to keep a list of these in a notebook, so you can memorize them. Using idioms will make you sound much more natural and more like a native English speaker. These tips will help you to learn how to speak English fluently if you are not a native speaker. You should first learn the language and then apply these tricks to master an appropriate accent, pronunciation and use of informal language to make your speech blend in with native speakers.

Managing Health and Safety in the workplace Assignment

Managing Health and Safety in the workplace - Assignment Example This research will begin with the statement that legal provisions require employers to perform health risk and safety assessment. A typical risk assessment involves identification of health hazards and the associated risks at a workplace as well as how to deal with them. It is a legal and ethical requirement in any given workplace and is a key contributor to the business success through cutting down costs. Since fitness promotes body health, much of the health hazards are minimized. Nonetheless, health hazards are encountered at the training gyms. The gym-goers have high exposure to germ infection through the training equipment, water fountain or in the locker rooms. Infections like cold an athlete’s foot are easily transmitted to the training facilities. The training staffs at the fitness centers are exposed to hazards like clouds of dust and accidents from the training equipment. Similarly, the members undergoing training are exposed to these hazards alongside the side effec ts that may develop from improper exercise and equipment malfunctioning. Having identified the health hazards and the associated risks, the management of an organization evaluates the risks of exposures that go beyond the occupational limits and necessary adjustment made. This could include ensuring proper hygiene during training and improving the condition of the training facilities. The halls need not be dusty. The different legislation, like Chapter 16 of the Russian labor code, has existed in Russia that promotes health and safety of workers at the workplace. As a fitness center that is concerned with promoting the health of the individuals, Russian Fitness Center understands the potential health hazards and risks facing the employees and the members of the club, especially during training. The center requires and encourages no sharing of facilities like towels, sweatbands, razors, and goggles. The training equipment is cleaned daily with disinfectants after the exercise to avoi d germ transmission. The center has developed modern training facilities that are dust-free. At the same time, it encourages the trainees and trainers to put on water shoes to prevent cases of athlete’s foot. All the injuries need to be reported to the concerned personnel and appropriate first aid mechanisms taken. Similarly, the work environment should be properly arranged with the materials, tools, and equipment stored safely in their respective places in order to minimize injuries. This is in place at the center. The work area has to be kept clean and tidy and the operator has to check all the training equipment for safety before they are used. Besides, the training equipment should be maintained and operated by qualified personnel. Unqualified staff contributes to the risks. Members need to be guided on the use of gym equipment. The individuals using equipment should be aware of the mechanism of stopping the machine in case of an emergency. All these requirements are fulf illed at the fitness center. The fitness center has put in place most of the measures that comply with the health and safety policies in Russia.

Parenting Model Metaphor Assignment Example | Topics and Well Written Essays - 1000 words

Parenting Model Metaphor - Assignment Example Parents must be strong, patient and flexible travelers who would adjust to the situation given to them. Later towards the end of the journey, the parents would see in their golden years what kind of travelers they were. There is no course or learning program for people who would be parents one day that is why it is difficult to assume the role. It is a wonderful adventure yet quite fearful since many unexpected things can happen along the way. The important thing is to be prepared that is why married couples planning to have children must be able to settle their individual differences and adjust to each other before having a child. Each parent have different family background and experiences unless they share similar cohort ( classmates, next-door neighbors, childhood sweethearts) whose lives have been fused by their growing up experiences( Chapter 12). Nevertheless, they have their own individuality that would highly influence their decisions as they have witnessed and experienced from their collective efficacy. In short, the traveler’s backpack is already filled with their individuality that would soon come out along the journey of parenting. As they pull-out from their bags their own experiences to deal with situations (i.e. my mother taught me that the best way to cure fever†¦..) their child would absorb from them such ideas and experiences too. A bag filled with bitter, resentful, and painful life experiences would make the journey hard for the parent unless he/ she use them to teach life’s lessons and give hope to their children. The traveler’s also need to bring with them food on the journey to nourish their children with. These food are the family rituals, celebration, traditions and routine which according to Friesen helps † families establish habits that can help them succeed and connect on a regular basis. The familiarity of repeated activities and

Brand Image On Fashion Clothing

Brand Image On Fashion Clothing This investigation is done to find out how brand image affects the consumer buying behaviour on clothing with a comparative study between India and U.K customers. Manufactured goods are something that is prepared in a factory; a brand is what that is purchased by a consumer. Merchandise can be imitated by an opponent; a brand is exceptional. Manufactured goods can be promptly out of date; a flourishing brand is eternal (Stephen King, WPP Group, London). Brand value has turn out to be one of the central parts of advertising area. Therefore, companies who comprehend the significance of brand value are capable to distinguish themselves in the markets. Furthermore, realizing how customers react to brands is supportive for companies to plan as well as build advertising activities. In this research both exploratory and performance monitoring research is applied. To attain general information on brand awareness and the concept of shopping centre and reading literature to increase knowledge about the subject, an exploratory research approach is utilized. A hermeneutic approach is used, since the purpose of the research is to recognize if the brand identity consents with the image that the customers have of the brand. The primary data comes from personal interviews with the students from both UK and India. These personal interviews are a good approach since the communication takes place under relaxed circumstances. The questionnaire comprises of both open ended and closed ended questions. Closed questions are selected so as to be able to measure the respondents attitudes and opened questions were used in order to attain a deeper understanding of the respondents actual perception and what they are based upon. The survey is carried out in two colleges: LSBF in UK and Stella Marys in Chennai, India Chapter 1: Introduction 1.1 The importance of brand image on fashion clothing Clothing is a kind of need that aids to keep our bodies tepid. Individuals will not be able to survive with a safeguard from clothes in unfavorable circumstances and this denotes how essential clothing is for us. In this day and age, along with the fundamental tasks, clothes can also serve as style things, which can notify how important a human being is, states the position an individual possess and what their individual image is like (OCass, 2000). Therefore, clothing can help out symbolize our individual personality. A clothes shopping is one of the well-liked activity between people from all ages, diverse genders as well as educational backgrounds. Due to the propagation of clothing brands segment, customers have to capture a grave thought during the purchasing procedures. Like stated by Jaworski and Rayport (2003), the buying procedure is split into three levels, i.e. pre-buying, buying and post-buying. All the levels are of equal significance that can change the consumer buying decision. Once customers make a buying decision, they may want to identify their individual requirements, read manufactured goods facts, make a decision on where and which to buy, choose whether to buy once more from the identical seller, deciding on the purchasing methods, exhibit contentment to the merchandise or amenities excellence and finally be truthful to the brand. These stress the difficulty of purchasing procedures along with the prospective influence a brand could enforce in the middle of them. A number of br ands, under the impact of globalization and concentrated efforts from publicity by the media, have turned out to be well-liked not only in their country of origin, but as well in other markets with soaring prospective. Having a well-built and extraordinary brand image could facilitate to institute an individuality in market (Aaker, 1996), 1.2 circumstantial data of India and the UK clothing markets The apparel as well as textile business is one of the top sectors of the Indian market and the major source of overseas exchange incomes for India. This business reports for 4 % of the gross domestic product, (GDP) 20 % of manufacturing productivity, and fairly more than 30 % of export incomes. The apparel as well as textile business hires about 38 million people, making it the major basis of Indian business employment. The UK is a European country with a population of about 60 million. About its GDP development, because of its established financial arrangement, it is following a steady somewhat than destructive GDP growth rate. In totaling, the finance sector and business amenities are the most significant source of GDP (gross domestic products), putting in to almost 30% of the whole domestic goods (Economist.com, 2007). 1.2.1 Indian clothing markets The population of India is 1 billion people, has a vast domestic marketplace. Indias middle class, presently expected at 200 million, is estimated to enlarge to comprise almost  ½ the countrys total population by 2006. Based on the acquiring power equivalence, India is the fourth-largest market in the earth, has the third-largest GDP in the continent of Asia, and is the second-largest economy among the emerging nations. India is as well one of the quickest developing markets of the world. Even though the disposable income of the greater part of the Indian population is low, as the Indian economy develops, more customers will possess bigger optional income for clothing and other procurements after meeting their basic requirements. Source: http://www.usitc.gov/publications/332/PUB3401.pdf 1.2.2 Indians expenditure habits Expenditure habits are dissimilar for people belonging to different sections of society. For instance, people belonging to the middle-class regard basic requirements and education and expenses toward the future of their children as their top main concerns, followed by standard of living commodities. The rich class expends more on luxury merchandise and intercontinental brands. The super rich class expends on ultra luxury merchandise. It is seen that as disposable income increases, people have a preference more for branded goods, shift to processed foods, and the expenses on tobacco, beverages, food and transport and contact also rises. Indians shopping habits of are shifting owing to their growing not reusable income, comparative increase in the younger population, and the change in approaches towards shopping. The stress has altered from cost contemplation to quality, trendiness and design. The yearning to look and feel good is also guiding aspect for consumers while making their buying choices. Rising disposable income is also driving demand for customer durables and dining in restaurants among Indians. Age is also a foremost aspect that influences the spending choices of an individual. For example, people in 20-24 years age group spend more on home appliances/ electronic and movies, whereas people in the 45-48 years age group spend more on holidaying. Source: http://www.icmrindia.org/casestudies/catalogue/Business%20Reports/BREP047.htm 1.2.3 Characteristics of the Indian clothing The textile industry of India is one the biggest and oldest segments in the country and amongst the most significant in the market in terms of productivity, venture and employment. The segment takes up nearly 35 million people and following agriculture, is the second-highest employer in the country. Its significance is emphasized by the fact that it reports for around 4% of GDP (Gross Domestic Product), 18% of employment, 14% of industrial production, and 9% of excise collections in the industrial segment, and 16% of the countrys total exports earnings. By means of direct connections to the countryside economy and the agriculture zone, it has been expected that one of each six households in the country relies on this segment, either indirectly or directly, for its source of revenue. A vast pool of skilled and unskilled personnel, cheap labour, low import content, good export potential, and a strong raw material production base are some of the prominent aspects of the textile industry of India. This is a conventional, tough, unshakable industry, enjoying substantial demand in the domestic as well as international markets. (Source: http://www.udel.edu/alex/chapt6.html) 1.2.4 UK clothing market The UK is a European country with population of around 60 million. About its GDP growth, because of its established financial structure, it is following a steady rather than destructive GDP growth rate. In addition, the finance sector and business services are the most significant source of GDP (gross domestic products), contributing to almost 30% of the total domestic products (Economist.com, 2007). The production division, comprising the clothing industry, pales in comparison with the growth of the business segment and even has an indication of recession in the current decades. This can be exposed by the steady decline of hiring rate in the UK clothing business (Jones and Hayes, 2004). 1.2.5 British expenditure habits Expenditure seems more welcome than saving amongst the British people. According to a study performed by Weekes (2004), only around 1/3 rd of female participants and less than half of the male participants convey that they have the saving habits. Amongst the participants, females are more expected to spend on clothes than males, with nearly half of female participants saying that they have no less than one store card and nearly two-thirds of them possess one or two loyalty cards. This might probably clarify why shopping is a gendered action (Dholakia, 1999; South and Spitze, 1994), and rarely, women might even shop for a mans clothing (Dholakia, 1999). Loyalty cards and Store cards are general advertising plans to implore customers faithfulness. Nevertheless, the same study denotes that store cards might not be frequently utilized although exceptional offers are frequently offered to the people who possess cards (Weekes, 2004). This may perhaps be clarified by the information that store cards sometimes have much advanced interest rates than that of the credit cards and personal loans (Mintel, 2002) 1.2.6 Characteristics of the UK clothing market Similar to most of the developed financial system, the UK clothing industry has transferred its production segment to other countries with small labor costs and trained manual labor, leaving only the design centre with tractable designers. Such shift can possibly report for the important fall in employment rate and quantity of production in the clothing segment (Jones, 2003). Nevertheless, this is discovered to obstruct the expansion of British clothing design owing to be short of production amenities (Dagworthy, as cited in Carruthers, 2004). as much as the UK fashion retail sector is apprehensive, there is a tendency for own brand growth, determined markets, tough aggressive activities, a polarized market, short-life-cycle goods, as well as variable customer demand (Marciniak and Bruce, 2004; Siddiqui et al., 2003). As stated by Moore (1995), fashion dealers have a tendency to generate product discrimination in which they can differentiate themselves from their prospective opponents in terms of manufactured goods features like design as well as cost. Even though the UK is besieged with style brands, the market is set apart by goods with small discrimination (Birtwhistle and Freathy, 1998; Moore, 1995). In addition, the selling segment is disjointed, creating of self-governing, Family- possessed businesses also some large scale chain stores, with the later one contributing to the biggest amount of market share (Easey, 2001; Marciniak and Bruce, 2004; Mintel, 2003). In contrast with other retailed segment, the fashion reta iling segment is found to integrate the biggest number of native chains for example next plc (Marciniak and Bruce, 2004). Such fact has motivated the appearance of brand name expansion in the spirited UK clothing market. 1.3 Research Questions Manufactured goods are something that is prepared in a factory; a brand is something that is purchased by a consumer. Merchandise can be imitated by an opponent; a brand is exceptional. Manufactured goods can be promptly out of date; a flourishing brand is eternal (Stephen King, WPP Group, London). Brand value has turn out to be one of the central parts of advertising area. Therefore, companies who comprehend the significance of brand value are capable to distinguish themselves in the markets. Furthermore, realising how customers react to brands is supportive for companies to plan as well as build advertising activities. Does brand image affect the consumer buying behaviour in the clothing sector? 1.4 Aim The aim of this dissertation is to investigate the effect of brand image on consumer purchasing behaviour in clothing, with the comparison between the Indian and British consumers. Having found out the relationship between brand image and consumer purchasing behaviour, marketers and practitioners could devise strategies to increase the sales revenues. Objectives To analyze that brand image has an influence on the consumer buying behaviour of clothing To prove that there are differences in buying behaviour of clothing for consumers in India and the UK To prove that Brand image builds a connection and a tough bond that grows over time. To show that Brand image denotes the excellence of the merchandise, thus giving consumers the contentment of purchasing quality things. To prove that Branding helps in developing a customer commitment. 1.5 Methodology In common, there are two types of research methods that is qualitative and quantitative research. Each one of them includes a range of approaches, which are decided on the kinds of data being gathered. Qualitative semi-structured interviews have been selected as a mean to gather data because they are found to be more suitable for seeking replies in relation to approaches, views and feelings. In addition, the sampling method was enclosed. In the course of data compilation, the mixture of expediency and quota sampling was being employed. In addition, the agenda of interview was argued with an outlook to offering some common ideas about the underlying causes for enquiring such questions. The data composed would be studied using the methods of cross-case and within-case analysis. 1.6 Theoretical framework With a recognized brand name, customers would seem to be more liable to buy the goods in much advanced costs. As far as the similar level of manufactured goods quality is apprehensive, customers would have a preference for purchasing brand-name goods (Bello and Holbrook, 1995). This fact brings out the model of brand equity. According to Aaker (1991), brand equity is mostly obtained from four elements, namely brand loyalty, brand awareness, perceived brand equity plus brand associations. The theoretical framework implemented in this dissertation would be based on the theory of brand equity and the particulars of each element are to be discussed and analyzed later. 1.7 Outline of the dissertation The structure of the dissertation is shown as follows: Chapter 1 is the introductory section, containing the background information of India and the UK clothing industry, the research objectives and the dissertation outline. Chapter 2 will incorporate the review of previous studies, mainly concentrating on clothing industry and consumer buying behavior. It is believed that this chapter could provide readers with general information like theories and issues in relation to consumer buying behavior for clothes so as to make them more understandable in the forthcoming sections. Chapter 3 delineates the research methodology, focusing on the description of research design and justification of data. Chapter 4 is the core of the dissertation in which research findings are presented and discussed. Whether brand image would affect the consumer buying behavior in the clothing sector is shown and also the similarities and differences regarding the circumstances in India and the UK are investigated. Chapter 5 would draw conclusions on the findings from the previous chapters. Implications towards the business environment and research limitations are also included. Recommendations would be made with regard to the limitations so as to provide further directions in the future studies 1.8 SUMMARY This chapter summarized the aims, objectives research questions and the summary of the following chapters. Manufactured goods are something that is prepared in a factory; a brand is something that is purchased by a consumer. Merchandise can be imitated by an opponent; a brand is exceptional. Manufactured goods can be promptly out of date; a flourishing brand is eternal (Stephen King, WPP Group, London). Brand value has turn out to be one of the central parts of advertising area. Therefore, companies who comprehend the significance of brand value are capable to distinguish themselves in the markets. Furthermore, realizing how customers react to brands is supportive for companies to plan as well as build advertising activities. Chapter 2: Literature Review 2.1 Introduction Consumer behavior indicates to the behavior in which people obtain, use and organize goods as well as amenities (Blackwell et al., 2001). Due to the explosion of brands in the current years, there are a growing number of studies carried out in the area of consumer buying behavior. Nevertheless, a majority of them focus on a particular nation investigation, despite of the significance of cross-country evaluations which shall motivate inventive thoughts for accepting the fast- shifting customer practice. This research will examine the dissimilarities of British and Indians in purchasing clothes under the effect of brand image. In this chapter, the literatures relating to the functions of brand and brand equity are to be assessed so as to offer a theoretical framework for the abovementioned analysis. Brand presents an essential function for differentiating merchandise and amenities from those of the competitors (Aaker, 1991; Murphy, 1998). The appearance of brand equity inspires the significance of brand in advertising policies and therefore offers helpful approaches for managers and more study (Keller, 2003). (Ref: http://edissertations.nottingham.ac.uk/983/1/07MSClixkkt1.pdf) 2.2 Definitions of brand by different Authors According to the AMA (American Marketing Association) Board of Directors, Marketing is the action, set of organizations, and procedures for creating, interacting, delivering, and exchanging contributions that have worth for consumers, customers, associates, and society at large.(source: www.heidicohen.com) Dr. Philip Kotler defines advertising as the art along with science of producing, delivering as well as exploring importance to satisfy the necessities of a target market at a gain. Marketing identifies unhappy desires and requirements. It explains events along with measures the size of the known marketplace as well as the revenue likely. It spots out which sector the company is capable of serving supreme and it designs and markets the suitable merchandise and amenities. (Source: www.kotlermarketing.com) Marketing is a planned and strategic many-sided process that holds sales as well as consumer service and withholding. Marketing can also become a response loop involving an organization and its consumers and prospects that assists to notify and develop the business going forward. (Rebecca Lieb, 2009). Marketing comprehends your buyers actually well then creating precious goods, services, and facts particularly for them to facilitate resolve their difficulties. (David Meerman Scott 2010) Marketing, when performed properly, is building such an astonishing experience around your brand or manufactured goods that individuals with no other association to it want to inform their friends about how astonishing it is, and the series starts again. (Peter Shankman 2010) A brand is nothing but an appearance of the consumers trustworthiness and faith. (Phil Dusenberry 2006) In the publics eye, a brand is a guarantee. It is a pledge that the service carrying that brand will survive up to its name, and execute. (Harry Beckwith 1997) Brand works in two ways: It works in the manner we characteristically think, as drawing buyers with the brands hidden promise of quality. But the brand also works at the stage of the second key pool of forecast: potential workers. Since you are more than your brand; you are the people who symbolize it, supervise it, and perform its promises and the more forceful your brand, the more effortlessly you can employ that outstanding talent you require to carry on to convey outstanding results. (Harry Beckwith 2000) Simply acknowledged, a brand is an identifiable place, person, or thing. Our job as marketers is to build brands that are separate and different from related products or services presented by competitors. Its all about discrimination. (Steve Cone 2011) If you want to make a flourishing brand, you have to comprehend difference. You have to look for chances to build new groups by difference of existing groups. And after that you have to become the first brand in this rising new group. (Al Laura Ries, 2004) A Killer Brand survives when an individual develops an inconsistent amount of achievement in its group for the reason that of a forceful and distinguished anticipation that comes to be connected with its name. (Frank Lane 2007) Brand refers to the set of aspects that occur in a consumers mind when that individual hears your name or views your logo. (Bill Chiaravalle, 2006) A brand is a term, name, symbol, plan or every additional aspect that recognizes one retailers merchandise or amenities as different from those of new retailers. (Dibb et al (1997) Bennett (1988)) 2.3 The significant roles of brand Brand is a term in each customers intellect (Mooij, 1998) plus it is distinguished by a visible symbol or term which shall make a distinction between the services and products from the opponents (Aaker, 1991; Keller, 1998). In accumulation to a particular brand name, a brand is furthermore composed of goods, wrapping, advertising, endorsement, and also its general appearance (Murphy, 1998). From the customers point of view, brand is a sponsor of dependability as well as quality in customer goods (Roman et al., 2005). Further to this, customers would be fond of to purchase plus make use of brand-name goods with a vision to emphasize their individuality in unusual circumstances backgrounds (Aaker, 1999; Fennis and Pruyn, 2006). These days, customers possess a broad variety of option to select from when they go into a mall. It is established that customers sentiments are one of the most important elements which have an effect on their purchasing behavior (Berry, 2000). According to a study performed by Free ride Media LLC (1998) on shopping practices, nearly 1/4th of the participants are to be expected to impulse -purchase accessories plus clothes. When choosing which goods to buy, customers have their favorites, which are urbanized in harmony with their insights in the direction of the brand. Victorious branding possibly will formulate customers conscious of the existence of the brand plus as a result could amplify the possibility of purchasing the companys goods along with amenities (Doyle, 1999). 2.4 The distinctiveness of victorious brands A brand can be a never-ending and beneficial quality on condition that it is preserved in a good mode that can carry on fulfilling customers requirements (Batchelor, 1998; Murphy, 1998). Even though doing well brands can be completely dissimilar in environment, they share a bit in general, for example well-priced goods plus constant quality (Murphy, 1998). As citied by Levitt (1983), there are four fundamentals for creating a victorious brand, namely augmented brand, tangible product, potential brand, and basic brand. Tangible product refers to the goods which meet up the essential requirements of the consumers. Basic brand, on the other hand, considers the wrapping of the tangible product in order to draw the notice from the prospective clientele. The brand can be extra increased with the provision of trustworthiness, effectual after-sales services and the same. Lastly plus most significantly, a prospective brand is recognized through stimulating consumer favorite and reliability. By doing so, the picture of the brand could be well inspired in the consumers brain. (Ref: http://edissertations.nottingham.ac.uk/983/1/07MSClixkkt1.pdf) The following are the several features adding to the victory of brands which are recognized; A characteristic merchandise / amenity Experience Acceptable skill is the most important element of brand values. If the feature of knowledge worsens, or if the brand is exceeded by better discounts from opponents, then its place shall be damaged. initial -Mover benefit Being foremost into the marketplace does not essentially fetch victory, but it creates the job effortless. It is very easy to confine a division of the customers mind and manufacture a customer base, when the brand has no opponents to equal its place. exclusive spotting model If the brand is not the leader, it should have an exclusive spotting model a section plan, importance scheme or amplified brand, which will append the importance as well as differentiate it from opposition. Tough interactions Programme A victorious brand needs a successful retailing, promotional or advertising operation, which will commune the brands survival, its purpose along with emotional significance, activate test and strengthen promise to it. Exclusive of creating consciousness, understanding and intent to purchase the brand is insignificant. instance and constancy Customarily, brands were not manufactured swiftly. It frequently obtains years to increase the augmented values, and create a faithful association. (Ref: http://www.scribd.com/doc/2631025/36/characteristics-of-successful-brands) 2.5 The value of brands to customers According to Jean-Noel Kapferer (1992), brands carry out quite a lot of roles that put in value as well as consumer advantages: expediency: To accumulate moment as well as energy via indistinguishable re-buying and faithfulness moral: contentment related to the dependable action of the brand in its association with society assurance: To be certain of discovering the similar quality no issue where or when you purchase the manufactured goods or amenities permanence: contentment brought about through acquaintance as well as closeness with the brand that you have been using for many decades self-indulgent: contentment related to the charisma of the brand, to its symbol, to its interaction Optimization: To be sure of buying the best product in the category, the best performer for a particular purpose recognition: To be evidently seen, to formulate sense of the propose, to rapidly recognize required goods Characterization: To have confirmation of your personality or the image that you show to others 2.6 The significance Of Brands To Companies Brands build worth for companies, in the subsequent methods: Brand influence: The brand manager gains From two major influence results: Higher volume leads to economies of scale in development, production and marketing; Premium pricing increases revenue. Brands, market share and profits: characteristically a brand manager acquires twice the market share of the brand which is in second position, and the brand which is in second position twice the share of the third position. The brand leader is the most profitable and all beyond number two are unprofitable The importance of Niche Brands: controlling a niche market is generally extra advantageous than being fifth in a huge marketplace. The Brand obstacle: Brand mangers generally have the economic power to fend off rivals. Prospective opponents are generally unwilling to penetrate the market if present brands please consumers. In accumulation, brand managers can expand their authority in the market. Possibilities for development: The manufactured goods life cycle relates to goods, not brands. Companies can preserve a brand while altering the fundamental manufactured goods to report for new knowledge, trend or existing market circumstances. The brand can also be utilized to enter new marketplace. Brand reliability and values: well-built brands are more eye-catching to sponsors. Brand reliability also diminishes advertising costs and makes sure companies to overrule irregular issues (e.g. Johnson Johnson with Tylenol). Encouraging shareholders: businesses with well-built brands magnetize good recruits. They also are inclined to bring out society as well as government support. (Ref: http://www.scribd.com/doc/2631025/36/characteristics-of-successful-brands) 2.7 Brand equity The name brand equity denotes to organized qualities as well as accountabilities linked with a brand, consisting of its name as well as logo, which possibly will force advantageous or disadvantageous results on the values taking place from the goods or amenities (Aaker, 1991; Yasin et al., 2007). And Keller (1998) spots out that brand equity denotes the elite advertising results forced on the brand. Relating to the affirmative part of brand equity, it occurs when customers are eager to give more for the similar stage of excellence just for the reason that of the magnetism of the name connected to the manufactured goods (Bello and Holbrook, 1995). Nonetheless, brand equity may possibly be damaged if it is not correctly handled. For example, underprivileged merchandise quality and consumer amenities can unfavorably influence the brand image, providing ascend to a decrease in retailing quantity. One of the typical instances concerning brand as a type of equity is the obligation of rules to shelter logical possessions (Murphy, 1998). In countries with entrenched officially permitted scheme, the importance of brands has been acknowledged to both the customers and manufacturers. In order to combat plagiarism, many countries have established rules to guard rights, trademarks, and plans in addition to copyright. In accumulation, brand is also deal able merchandise by means of quantifiable fiscal worth (Murphy, 1998). It is not rare to discover some recognizable brands scheduled on the stock markets in which they could be purchased or traded. Brands like Vodafone, Marks and Spencer, HSBC, Sainsbury and Tesco are all listed on the FTSE 100 index (London Stock Exchange, 2007). It is discovered that the instability of stock market could have an effect on customers buying mood, not to talk about the growth or turns down of retail sales (Blackwell, 2002). This is supported by the truth that brand equity relies on the number of people with usual acquisition (Aaker, 1996). The aforementioned instances stress the standards of brand equity for both customers and the company. For the customers, brand equity can offer them with data about the brand which powers their self-assurance throughout the buying procedures. There is a soaring tendency for customers with high-quality insights to purchase from the similar shop again than those with poor insights. Past

My Favourite Brands

My favourite brands are: NOKIA: I am using NOKIA cell phone since last 6 years, still I don’t have any complaint about it, its battery life, reliability, and easy to use features are common in all the phones and its customer related services like once they exchange battery (CLV4) due to some technical reason, on that day itself. SONY: People say that XYZ Company provides better services after sales, but I belief in SONY because if you have SONY gadgets you don’t need services (at all in many case) or very frequently. I have SONY Walkman, Camera, Laptop but I never visited Sony service centre for the same, also â€Å"Made in Japan† tag play an important role to building a brand. DABUR: In many FMCG product categories and Ayurvedic products like Chayawanprash, toothpaste, Honey, Hair oil, I prefer DABUR products because it has quality products with more than 100 years of experiences also since my childhood i am using all these products so I have develop a strong taste for these products. REYNOLDS: I have been using REYNOLDS pen since my School days, I tried many more pen in between but in examination or any other Test which is important to me I prefer only Reynolds pen (white body & blue cover Reynolds 045) that one I am still using. It provides you best quality at cheaper price with belief of Reynolds. HERO HONDA: I learnt bike with Hero Honda CD 100 SS which we have in our house 10 years ago. In those days they promoted Hero Honda as â€Å"Desh ki Dhadkan† that influenced me at that time. Hero Honda also have many products depends on the needs of the customers, Splendra is the most sold model of Hero Honda which I have now-a-days that gives you strength that it is most trusted bike in the market.

How the Ritz Carlton is a successful company Essay

This work attempts to answer what management objectives and goals help enable the Ritz-Carlton Hotel Company achieve a high level of overall success despite having to operate hotels in diverse locations across the globe. Two management objectives will be analyzed to include the establishment of company Gold Standards and the objective to enhance company online systems. The Ritz-Carlton hotel company has been and continues to be, one of the most successful hotel chains globally, since according to the company website, it has â€Å"received all the major awards the hospitality industry and leading consumer organizations can bestow† (â€Å"Awards,† 2013). The Ritz-Carlton company has also earned the Malcolm Baldrige National Quality Award issued from the U. S. Department of Commerce twice (â€Å"Awards,† 2013). Along with achieving these awards, Ritz-Carlton has grown from managing a single hotel in Boston to managing over 81 hotels worldwide with plans for further expansion (â€Å"Fact Sheet,† 2013). Clearly, Ritz-Carlton is doing something right to have achieved so many high honors for its hotel service. One reason Ritz-Carlton has achieved world renowned success is because of its established â€Å"Gold Standards† which encompass senior management’s vision and goals (â€Å"Gold Standards,† 2013). The Ritz-Carlton Gold Standards essentially outline what the company expects all employees to keep in mind as they service their customers. There are multiple portions to the Gold Standards including the Credo, Motto, Twelve Service Values, and the Three Steps of Service (â€Å"Gold Standards,† 2013). All together, the Gold Standards reinforce the Ritz-Carlton motto, â€Å"We are Ladies and Gentlemen serving Ladies and Gentlemen† (â€Å"Gold Standards,† 2013). As part of the hiring process, each new recruit for Ritz-Carlton is introduced to the Gold Standards and is given a printed copy (â€Å"Delighted,† 2004). Seven of the twelve Gold Standard Service Values deal with employee interaction with guests (â€Å"Gold Standards,† 2013). For example, Gold Standard service value number six establishes the goal to â€Å"own and immediately resolve guest problems† (â€Å"Gold Standards,† 2013). Regardless of the culture of the guest population, guests would certainly enjoy rapid versus slow problem resolution. Service value number two speaks to being responsive to the needs of all guests (â€Å"Gold Standards,† 2013). Whatever the needs of a guest, regardless of the guests’ cultural background, being responsive to that need and being accommodating can really give a favorable impression to Ritz-Carlton guests. It is easy to see why positive guest interaction is so vital in the hotel industry since the very first contact with a company’s employee will undoubtedly create an impression of the entire company, whether deserved or not (â€Å"Delighted,† 2004). The senior management objectives outlined in their Gold Standards help explain why Ritz-Carlton is able to be successful in all countries. Another goal established by Ritz-Carlton contributing to its global success was the goal to upgrade its technology systems in 2005 (Durett, 2006). For instance, Ritz-Carlton introduced the system â€Å"myHR† which serves as a 24 hour system to enable employees to access important HR related information and to enable all employee management to be done electronically at any time of the day (Durett, 2006). The myHR system also enables employee training to be accomplished at any time of the day in any time zone (Durett, 2006). This would greatly enhance employee morale by making it easy to train oneself and strive for promotion which in turn enhances overall customer service. Another online system recently developed by Ritz-Carlton is the â€Å"Mystique† online system (Durett, 2006). Guests can volunteer any and all information to help make their visits to Ritz-Carlton hotels more comfortable, such as preferences to rooms without feathers if a guest was allergic to feathers as an example (Durett, 2006). With this information, regardless of which Ritz-Carlton hotel in the world a guest stays at, his or her preferences would be saved in the system (Durett, 2006). This is an obvious advantage for a global company where guest needs and desires can vary greatly in different parts of the world. In conclusion, Ritz-Carlton has achieved monumental success in the hotel industry by emphasizing the best possible customer service through the formal establishment of its Gold Standards and through technological innovations to enhance employee morale and customer service. Ritz-Carlton has always been a company that will do everything it can to please its customers regardless of location throughout the world. For example, at the Ritz-Carlton in Istanbul, Turkey, several Arabic accommodations can be made with advance request to include prayer carpets, copies of the Koran in the room, etc. (â€Å"Ritz-Carlton,† 2013). Other hotel companies would greatly benefit from studying how the Ritz-Carlton conducts its business. References Awards. (2013). Retrieved from http://corporate. ritzcarlton. com/en/About/Awards. htm. Delighted, returning customers: Service the Ritz-Carlton Way. (2004). Strategic Direction, 20(11), 7-9. Retrieved from http://search. proquest. com/docview/218608871? accountid=8289 Durett, J. (2006). Plug in and perform: Technology opens the door to success at Ritz-Carlton. Training, 43(3), 30-32,34. Retrieved from http://search. proquest. com/docview/203404192? accountid=8289 Fact Sheet. (2013). Retrieved from http://corporate. ritzcarlton. com/en/Press/FactSheet. htm. Gold Standards. (2013). Retrieved from http://corporate. ritzcarlton. com/en/About/GoldStandards. htm. Ritz-carlton renowned for unrivalled Arabic hospitality (2013). Manama: Al Bawaba (Middle East) Ltd. Retrieved from http://search. proquest. com/docview/1357408850? accountid=8289

Gender Equality In America - Free Essay Example

Sample details Pages: 3 Words: 967 Downloads: 10 Date added: 2019/04/15 Category Society Essay Level High school Tags: Women Rights Essay Did you like this example? The oppression of women has proved to be an issue since the United States declared its independence from Great Britain and continues be. The Constitution itself declares that all men, not women are equal. Equal rights for women is a centuries long battle that needs to be won. Although men and women are biologically different, they are equal as humans and should be treated as such. Men and women are equally important, each adding different, valuable aspects to American society. Womens suffrage has been a controversial topic, but it should not be. Women deserve contribute much to society and deserve equal rights, but they have been wrongly oppressed in all aspects of life including the workplace, the home, and in government. Americas founding fathers scoffed at the thought of Constitutional rights for women. Only two centuries ago, was it that the voices of the oppressed began to be heard by those who had power to make a change. Tamar Rothenberg writes that The 15th Amendment, ratified in 1869, said that race was no bar to voting, but made no mention of sex. Women would have to wait until the next century (Rothenburg par 21). It was not until the the early 18th century however, that American women loudly demanded that they be given the same rights as men. Elisabeth J. Friedman writes that all of these, campaigns were conceived of women (Friedman par 4). Don’t waste time! Our writers will create an original "Gender Equality In America" essay for you Create order Nearly all of these protests for womens suffrage were organized, performed, and supported by women and it was not until August 18th 1920, that women even had the legal right to vote. Even today women are battling for their rights. In 1914 women began to work in factories out of necessity during World War 1. Ivette Romero-Cesareo writes that, women were able to get away from their homes and participate in activities other than domestic work and childbearing (Romero-Cesareo par 2). As men and women began to work alongside one another, it became clear that having the same job did not make them equal. After over 100 years of participation in the workforce, women are still not viewed as equal to men or paid fairly. Today, the woman on average makes only 80 percent of the mans dollar for the same job. The role of women in society is still controversial. Many believe that it is a womans duty to assume the role of the homemaker. In the short story The Yellow Wallpaper, Charlotte Perkins Gilm an writes, that I am absolutely forbidden to work until I am well again (Gilman par 3). Work is often viewed as a burden on women and it is agreed by many that women should not work unless financially necessary. Women that choose to pursue a career rather than have children are looked down upon as selfish. However women add a new perspective that is needed in the workforce.Often womens value to society and to the workforce are often undermined unless it concerns there responsibility in the home. Friedman writes that, womens citizenship has often been restricted in ways that reflect societal assumptions about their duties as homemakers, specifically as mothers (Friedman par 4). Women by nature add different perspectives, ideas and opinions to society and the workplace. Throughout history women have brought about change that would not have been possible by the minds of men alone. This is made clear in the short story Trifles, by Susan Glaspell as she writes, Mrs. Peters, and keep an eye out for anything that might be of use to us (Glaspell p 3). In this story the two women are able to pick out abnormalities around the crime scene that the men would not have been able to because of their experience as women. Women have much to contribute to society, and when given the opportunity have pro ven this to be true. In 2018, almost a century after women have been given the right to vote, they are still fighting for equal rights. It has become obvious that there is a lack of female representation in government and in politics. There is less than 20 percent of women represented in Congress, and the United States ranks 98th in the world for female representation in government. Without women representing women in government it may be impossible to make the changes that need to be made. Women need female representation and t this is the only way that their voices can be truly heard. Friedman states that women need to be more active in politics as they offer a distinctively female perspective on social change. Women want equal pay, and the right to make decisions concerning their bodies, however these decisions have been and continue to be made by men. Rothenburg states that today, the struggle to improve the position of women in society continues. And, more people are recognizing that history is only half told without womens side of the story (Rothenburg par 36). History cannot be rewritten, but the course of the future can be changed as women take part in the making of it. Women have undoubtedly endured a long history of oppression in American society. Throughout history, gender roles and stereotypes have condemned females to lifetimes of childbearing and homemaking. Not even a century ago, women were granted the right to vote in America. And still, women are not completely equal to men. Women in the workforce still receive unequal pay and are often frowned upon by society for not pursuing their duties as mothers. However, women need to be empowered and given the opportunity by society to progress and help change the world. Men and women should view each other as partners in society who are both working towards the betterment of it. Equal rights are a crucial aspect of achieving changes necessary to the improvement of this nation. Female empowerment and equal rights will change this country for the better.